Insights
What the decks argued, one item at a time — every insight, finding, implication, recommendation and idea, each pointing back to the slide it came from.
474 items from all 19 decks. Every item quotes the slide it came from.
Hyundai should use the DRIVE framework (Design, Reliability, Innovation, Versatility, Eco-Friendly) as content pillars.
“These form our Content Pillars, the foundation of our content strategy”
Hyundai should position itself as a bold, innovative brand that resonates with the adventurous spirit of the youth.
“To show Hyundai not just as a brand for older generations but as the one that is bold, innovative and carries the same adventurous spirit as the youth.”
The campaign idea is 'Break The Mold', a strategic direction for social media content.
“Break The mold is not the positioning or tagline for Hyundai. It is a strategic direction that sets the tone for our content and the overall approach on social media.”
The 'Break The Mold' campaign will utilize CGI and ASMR content on social media.
“Break the mold not only signifies the brand values of Hyundai but also hints at a groundbreaking approach to content on social through CGI and ASMR.”
The campaign will use 'The Old vs The New' visual comparisons to highlight Hyundai's modernization.
“THE OLD THE NEW”
The campaign will use the tagline 'Objects in the mirror are BOLDER than they appear' for the Hyundai Exter.
“Objects in the mirror are BOLDER than they appear.”
Hyundai's long-standing presence in India has created a multi-generational legacy that resonates with consumers who value trust and reliability.
“The enduring legacy of Hyundai in India resonates with consumers who value reliability and trustworthiness.”
Connecting Hyundai's evolution from the Santro to the IONIQ 5 allows the brand to appeal to the youth's sense of heritage and national pride.
“Highlighting Hyundai's evolution alongside India's growth, from the iconic Santro to the modern IONIQ, connects with the youth’s sense of heritage and pride”
Create a film featuring Shah Rukh Khan and Suhana Khan reminiscing about the Santro launch to bridge the gap between Hyundai's past and its electric future.
“SRK sits with Suhana, reminiscing about the day he launched the Santro in 1998. He talks about the excitement and significance of that moment. Suhana surprises SRK with the news that she will be the face of the Ioniq, continuing the legacy he started with the Santro.”
Create a video campaign featuring SRK and Suhana Khan to demonstrate Hyundai's heritage and evolution.
“Proposes a video campaign featuring Shah Rukh Khan and Suhana Khan to highlight Hyundai's heritage and evolution from classic models to modern electric vehicles.”
Utilize CGI animations for business-as-usual content to showcase vehicles in diverse environments.
“CGI videos offer an immersive way to showcase Hyundai vehicles through realistic 3D animations. This execution method allows for dynamic presentations of the car in various environments and scenarios”
Produce ASMR-style content to highlight the tactile and sensory quality of Hyundai vehicles.
“ASMR videos provide a unique sensory experience by focusing on the subtle sounds and tactile elements of Hyundai vehicles.”
Partner with BTS and host Sakshma Srivastav for a branded content series and vehicle tour.
“Series with BTS band and popular host Sakshma Srivastav, where we will integrate discussions about Hyundai cars and their top picks.”
Hyundai Explorers' current content strategy relies on high-quality production, scenic locations, and creator collaborations.
“1. High Quality Footages: Professional, well-shot videos and photos showcasing scenic drives and beautiful locations. 2. Access to Amazing Locations: Featuring breathtaking and diverse locations that appeal to travel enthusiasts. 3. Access to Explorers: Collaboration with explorers who bring their unique perspectives and experiences to the content.”
Segment influencers into three categories—car enthusiasts, travellers, and travel aspirers—to tailor messaging around performance, community, and comfort.
“Car enthusiasts - Talk about Hyundai’s performance, engineering, and innovative features appeals to those passionate about automotive details. / Travellers - Subtle integrations through vlogs documenting their journeys, engaging with communities and how exciting it is being part of the explorer community / Travel aspirer: Travel aspirers with busy work lives who vlog about exploring in their free time value Hyundai's blend of comfort and practicality, making every journey a seamless escape from their daily routine.”
Create a travel series featuring BTS engaging with local culture and food, presented by Hyundai and hosted by Sakshma Shrivastav.
“We Invite BTS who show their journey as explorers.. Experiences like them engaging with locals, eating local food / The series will include a small tour in the cars, presented by Hyundai.”