Insights
What the decks argued, one item at a time — every insight, finding, implication, recommendation and idea, each pointing back to the slide it came from.
474 items from all 19 decks. Every item quotes the slide it came from.
Hyundai should use the DRIVE framework (Design, Reliability, Innovation, Versatility, Eco-Friendly) as content pillars.
“These form our Content Pillars, the foundation of our content strategy”
Hyundai should position itself as a bold, innovative brand that resonates with the adventurous spirit of the youth.
“To show Hyundai not just as a brand for older generations but as the one that is bold, innovative and carries the same adventurous spirit as the youth.”
Create a video campaign featuring SRK and Suhana Khan to demonstrate Hyundai's heritage and evolution.
“Proposes a video campaign featuring Shah Rukh Khan and Suhana Khan to highlight Hyundai's heritage and evolution from classic models to modern electric vehicles.”
Utilize CGI animations for business-as-usual content to showcase vehicles in diverse environments.
“CGI videos offer an immersive way to showcase Hyundai vehicles through realistic 3D animations. This execution method allows for dynamic presentations of the car in various environments and scenarios”
Produce ASMR-style content to highlight the tactile and sensory quality of Hyundai vehicles.
“ASMR videos provide a unique sensory experience by focusing on the subtle sounds and tactile elements of Hyundai vehicles.”
Partner with BTS and host Sakshma Srivastav for a branded content series and vehicle tour.
“Series with BTS band and popular host Sakshma Srivastav, where we will integrate discussions about Hyundai cars and their top picks.”
Segment influencers into three categories—car enthusiasts, travellers, and travel aspirers—to tailor messaging around performance, community, and comfort.
“Car enthusiasts - Talk about Hyundai’s performance, engineering, and innovative features appeals to those passionate about automotive details. / Travellers - Subtle integrations through vlogs documenting their journeys, engaging with communities and how exciting it is being part of the explorer community / Travel aspirer: Travel aspirers with busy work lives who vlog about exploring in their free time value Hyundai's blend of comfort and practicality, making every journey a seamless escape from their daily routine.”