Insights
What the decks argued, one item at a time — every insight, finding, implication, recommendation and idea, each pointing back to the slide it came from.
474 items from all 19 decks. Every item quotes the slide it came from.
The campaign idea is 'Break The Mold', a strategic direction for social media content.
“Break The mold is not the positioning or tagline for Hyundai. It is a strategic direction that sets the tone for our content and the overall approach on social media.”
The 'Break The Mold' campaign will utilize CGI and ASMR content on social media.
“Break the mold not only signifies the brand values of Hyundai but also hints at a groundbreaking approach to content on social through CGI and ASMR.”
The campaign will use 'The Old vs The New' visual comparisons to highlight Hyundai's modernization.
“THE OLD THE NEW”
The campaign will use the tagline 'Objects in the mirror are BOLDER than they appear' for the Hyundai Exter.
“Objects in the mirror are BOLDER than they appear.”
Create a film featuring Shah Rukh Khan and Suhana Khan reminiscing about the Santro launch to bridge the gap between Hyundai's past and its electric future.
“SRK sits with Suhana, reminiscing about the day he launched the Santro in 1998. He talks about the excitement and significance of that moment. Suhana surprises SRK with the news that she will be the face of the Ioniq, continuing the legacy he started with the Santro.”
Create a travel series featuring BTS engaging with local culture and food, presented by Hyundai and hosted by Sakshma Shrivastav.
“We Invite BTS who show their journey as explorers.. Experiences like them engaging with locals, eating local food / The series will include a small tour in the cars, presented by Hyundai.”