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Hyundai Explorers' current content strategy relies on high-quality production, scenic locations, and creator collaborations.

“1. High Quality Footages: Professional, well-shot videos and photos showcasing scenic drives and beautiful locations. 2. Access to Amazing Locations: Featuring breathtaking and diverse locations that appeal to travel enthusiasts. 3. Access to Explorers: Collaboration with explorers who bring their unique perspectives and experiences to the content.”

Hyundai WRM Credentials Pitch Deck · slide 165

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