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implication

Connecting Hyundai's evolution from the Santro to the IONIQ 5 allows the brand to appeal to the youth's sense of heritage and national pride.

“Highlighting Hyundai's evolution alongside India's growth, from the iconic Santro to the modern IONIQ, connects with the youth’s sense of heritage and pride”

Hyundai WRM Credentials Pitch Deck · slide 130

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