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Automotive & Mobility › Passenger Four-Wheelers › Hyundai

Hyundai WRM Credentials Pitch Deck

Pitch · Gen Z · India · 2024 · 181 pages · added 2026-08-17
Cover
Cover

Cover

Establishes brand identity and human scale for agency White Rivers Media.

WRM At A Glance
Credentials / Case Study

WRM At A Glance

White Rivers Media highlights its key agency achievements, workplace culture, and influencer marketing portfolio.

Credentials / Case Study
Credentials / Case Study

Credentials / Case Study

The slide introduces the agency as an independent digital marketing firm in India with over 600 employees across Mumbai and Delhi, setting up an overview of its client portfolio and capabilities.

1 insight from this page
finding White Rivers Media is an independent digital marketing agency with over 600 employees based in Mumbai and Delhi.
Globally credited as the Best Independent Digital Agency
Credentials / Case Study

Globally credited as the Best Independent Digital Agency

White Rivers Media establishes global credibility by highlighting its historic win as the first Indian agency to receive Campaign's Global Independent Digital Agency of the Year award.

1 insight from this page
finding White Rivers Media was the first Indian agency to win Campaign's Global Independent Digital Agency of the Year award.
Top Awards Won for our Campaigns
Credentials / Case Study

Top Awards Won for our Campaigns

The agency demonstrates its creative and strategic excellence through an extensive collection of digital and marketing industry awards.

Key Clientele
Divider / Transition

Key Clientele

Serves as a section divider introducing the agency's key clients and credentials.

Credentials / Case Study
Credentials / Case Study

Credentials / Case Study

Demonstrates the breadth of the agency's client portfolio across various industries and major brands.

SECTOR SPECIALISTS
Credentials / Case Study

SECTOR SPECIALISTS

White Rivers Media demonstrates extensive experience and market presence across multiple key industry verticals including sports, fashion, food, real estate, healthcare, and technology.

SECTOR SPECIALISTS
Credentials / Case Study

SECTOR SPECIALISTS

White Rivers Media demonstrates proven experience and market trust across five key industry sectors by showcasing its diverse client roster.

RELEVANT WORK
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Divider / Transition

RELEVANT WORK

Introduces a section dedicated to showcasing relevant previous agency work and case studies.

J K TYRES
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Execution / Activation

J K TYRES

JK Tyre engaged IPL audiences using dynamic, match-contextual, and culturally localized creative content across social media channels.

1 insight from this page
recommendation The agency advises using dynamic, match-contextual creative content to engage audiences during major sports events like the IPL.
J K TYRE
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Execution / Activation

J K TYRE

JK Tyre leveraged dynamic content during the IPL to create timely, contextual social media creatives tailored to match outcomes and player rivalries.

Execution / Activation
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Execution / Activation

Execution / Activation

JK Tyre capitalized on real-time IPL 2024 match moments through topical social media creatives featuring player-name puns to promote its various tyre offerings.

1 insight from this page
recommendation The agency recommends using topical wordplay and puns related to player names and match events to drive engagement in sports marketing campaigns.
HERO VIDA
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Execution / Activation

HERO VIDA

Hero Vida created dynamic contextual content around Lucknow Super Giants' IPL tournament progress to drive engagement for its electric scooter brand.

HERO VIDA
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Execution / Activation

HERO VIDA

Hero Vida activated its Lucknow Super Giants IPL sponsorship through dynamic content assets that linked cricket fandom to electric scooter feature awareness and bookings.

HERO VIDA
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Execution / Activation

HERO VIDA

Hero Vida activated its official EV partnership with IPL team Lucknow Super Giants through dynamic social and digital creative assets.

HERO VIDA
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Execution / Activation

HERO VIDA

Showcases the Hero Vida electric scooter across various urban and scenic riding environments to emphasize innovation and real-world versatility.

BKT TYRES
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Execution / Activation

BKT TYRES

BKT Tyres engages audiences by releasing topical social media campaigns tied to major Indian festivals and key national calendar dates.

BKT TYRES
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Execution / Activation

BKT TYRES

BKT Tyres utilizes product-focused social content and interactive graphics to demonstrate tire durability, specific machinery applications, and technical features to commercial equipment operators.

BKT TYRES
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Execution / Activation

BKT TYRES

BKT Tyres leverages its official partnership with IPL teams through co-branded creative assets, fan engagement posts, and national campaign slogans.

BKT GROUP
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Execution / Activation

BKT GROUP

Showcases the television commercial execution for BKT Group.

Exclusive Access to the Biggest Global Sensations
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Execution / Activation

Exclusive Access to the Biggest Global Sensations

The campaign proposal offers direct access to top global social media creators and viral talent.

IShowSpeed - World's Biggest E-Gaming Influencer
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Cultural Insight

IShowSpeed - World's Biggest E-Gaming Influencer

Leveraging high-profile gaming creators like IShowSpeed provides massive reach into youth culture and gaming audiences.

Credentials / Case Study
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Credentials / Case Study

Credentials / Case Study

Showcases past brand collaboration credentials for dance group The Quick Style with brands such as Crocs, Coca-Cola, and BoAt.

Execution / Activation
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Execution / Activation

Execution / Activation

Leveraging collaborations between global dance group The Quick Style and major Indian celebrities across sports and cinema to generate viral cultural content.

Execution / Activation
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Execution / Activation

Execution / Activation

Dream11 collaborated with content creator Khaby Lame to leverage his massive reach across TikTok and Instagram for a campaign activation.

CASE STUDIES
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Divider / Transition

CASE STUDIES

Introduces the case studies section of the presentation deck.

ASTRAL PIPES
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Credentials / Case Study

ASTRAL PIPES

Astral Pipes created a unified campaign idea to address two key societal challenges in India: poor water quality and gender inequality.

1 insight from this page
finding India ranks poorly on global water quality and gender equality metrics.
WOMEN'S DAY CAMPAIGN
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Credentials / Case Study

WOMEN'S DAY CAMPAIGN

Presents a video case study highlighting Hershey's Women's Day campaign focused on making invisible women visible.

SHARK TANK INDIA
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Credentials / Case Study

SHARK TANK INDIA

This slide introduces a case study video centered on the Shark Tank India reality television show.

DREAM11 x KHABY LAME
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Credentials / Case Study

DREAM11 x KHABY LAME

Showcases a video case study highlighting Dream11's influencer collaboration campaign with Khaby Lame and Viraj Ghelani.

DREAM11
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Credentials / Case Study

DREAM11

Dream11 showcases a video case study highlighting their creative use of GIFs featuring brand ambassador MS Dhoni.

TVCs
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Credentials / Case Study

TVCs

White Rivers Media highlights its in-house video production team and capability to craft TV commercials and moving image content across integrated platforms.

1 insight from this page
implication White Rivers Media asserts that their in-house production team enables the creation of storytelling content for TV and integrated platforms.
DETTOL INDIA
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Execution / Activation

DETTOL INDIA

Presents the TVC execution for the #DettolProtectsIndia campaign in India.

DETTOL INDIA
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Execution / Activation

DETTOL INDIA

Showcases the television commercial execution for Dettol India's #DettolProtectsIndia campaign.

VIJAY SALES
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Execution / Activation

VIJAY SALES

Presents the television commercial execution for Vijay Sales' #KamBillZyada campaign.

CROCS INDIA
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Execution / Activation

CROCS INDIA

presents the Crocs India TV commercial campaign showcasing shoe personalization with Jibbitz charms.

VASTRADO ANTHEM
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Creative Concept

VASTRADO ANTHEM

Showcases the TVC brand anthem execution for Vastrado.

5PAISA.COM
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Execution / Activation

5PAISA.COM

Showcases the television commercial execution for 5paisa.com as part of the #AbTohSabkoPataHai campaign.

Digital Videos
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Credentials / Case Study

Digital Videos

White Rivers Media offers end-to-end digital video production services ranging from six-second bumper ads to full digital films.

1 insight from this page
implication White Rivers Media asserts that their in-house production capabilities allow them to create content that effectively connects brands with consumers across various formats.
ZOMATO
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Execution / Activation

ZOMATO

Presents a digital video campaign activation example for Zomato.

ASTRAL
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Execution / Activation

ASTRAL

Presents the television commercial (TVC) asset and creative execution for the Astral brand campaign.

ASTRAL
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Execution / Activation

ASTRAL

Presents the TV commercial created for Astral Pipes highlighting its official partnership with the Chennai Super Kings cricket team.

REALME INDIA
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Execution / Activation

REALME INDIA

Showcase of the digital video creative for the Realme India Narzo Anthem.

ASTRAL
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Execution / Activation

ASTRAL

Showcases the #BehtarKalWithAstral digital video execution for the Astral Foundation.

ASTRAL FOUNDATION
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Execution / Activation

ASTRAL FOUNDATION

Showcases the Astral Foundation brand film as part of the digital video execution.

REALME INDIA
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Execution / Activation

REALME INDIA

Showcases a digital video creative asset for Realme India's Valentine's Day 2024 campaign.

#HERSHE – Celebrating Sheroes
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Execution / Activation

#HERSHE – Celebrating Sheroes

Hershey's utilized custom product packaging and digital videos for the #HERSHE campaign to celebrate everyday female 'sheroes'.

Influencers & Integrations
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Divider / Transition

Influencers & Integrations

White Rivers Media highlights its capability to execute influencer and content creator campaigns across diverse industry categories.

1 insight from this page
recommendation White Rivers Media asserts its capability to execute influencer and content creator campaigns across diverse industry categories.
Sprite - Thand Rakh (IPL Campaign)
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Execution / Activation

Sprite - Thand Rakh (IPL Campaign)

Sprite incorporated influencer Be a Bassi into its Thand Rakh IPL campaign execution to drive engagement via digital video content.

Sprite - Thand Rakh (IPL Campaign)
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Execution / Activation

Sprite - Thand Rakh (IPL Campaign)

Sprite partnered with influencer Mallika Dua to create relatable social video content for its IPL campaign 'Thand Rakh'.

BOAT
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Execution / Activation

BOAT

Showcases a social video activation collaborating with dance crew The Quick Style to demonstrate boAt audio products in a lifestyle setting.

COCA COLA
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Execution / Activation

COCA COLA

Showcasing Coca-Cola's influencer activation and collaboration with dance group The Quick Style.

DREAM11
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Execution / Activation

DREAM11

Dream11 activated social media creator Khaby Lame to amplify the #Dream11peDimaagLagana campaign message.

REALME
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Execution / Activation

REALME

Realme activated the #NoiseOffPowerOn campaign using celebrity influencer video content and audience interactions.

NETFLIX (INDIA)
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Execution / Activation

NETFLIX (INDIA)

Netflix India leveraged influencer recreations on social media under the hashtag #MeriJaanRecreation to drive engagement for Gangubai Kathiawadi.

THUMS UP
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Execution / Activation

THUMS UP

Demonstrates Thums Up's influencer strategy through social video content built around food delivery and dining occasions.

PUMA
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Execution / Activation

PUMA

Illustrates Puma's influencer content strategy through personal running and fitness videos.

VIJAY SALES
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Execution / Activation

VIJAY SALES

Demonstrates an influencer video content execution highlighting Vijay Sales tailored around relatable Indian mom themes.

CROCS
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Execution / Activation

CROCS

Crocs uses creator-led video content focused on unboxing and outfit styling to drive relevance and adoption among young consumers.

Innovation- Media
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Divider / Transition

Innovation- Media

Technology enables the exploration of platforms to increase brand visibility.

FAST X – BEGINNING OF END
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Credentials / Case Study

FAST X – BEGINNING OF END

White Rivers Media executed a movie promotion campaign for Fast X by collaborating with Swiggy on map integration and utilizing face recognition advertising to generate PR chatter and engage fans.

1 insight from this page
finding Swiggy's map integration for the Fast X campaign generated significant buzz and positive interaction.
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unknown

The slide contains no visible content or message.

FAST X DELIVERY WITH DOM
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Execution / Activation

FAST X DELIVERY WITH DOM

Fast X partnered with Swiggy to turn order tracking into an engaging branded touchpoint featuring customized vehicle icons and playful Fast & Furious messaging.

FAST X CAST FACE RECOGNITION
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Execution / Activation

FAST X CAST FACE RECOGNITION

The campaign deployed face recognition technology to automatically serve native ads alongside online news content featuring the movie's cast, combining dynamic visual preview video with direct ticket booking.

1 insight from this page
recommendation Use face recognition technology to serve ads alongside content featuring specific recognizable personalities to increase relevance.
Credentials / Case Study
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Credentials / Case Study

Credentials / Case Study

White Rivers Media outlines the case study for Universal Pictures' launch of Kung Fu Panda 4, detailing strategy to re-engage existing fans after eight years while attracting parents and new audiences.

DRAGON WORRIOR DECICACIES
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Execution / Activation

DRAGON WORRIOR DECICACIES

Kung Fu Panda 4 partnered with Swiggy to build a custom 'Dragon Warrior Delicacies' landing page, menu, and in-app trailer placement to leverage Po's foodie image and reach millions of food delivery users.

1 insight from this page
recommendation Leverage food-related character traits for brand integrations on food delivery platforms to enhance movie awareness.
SWIGGY COLLABRATION & AMPLIFICATION
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Execution / Activation

SWIGGY COLLABRATION & AMPLIFICATION

Swiggy executed a multi-channel promotional campaign with Kung Fu Panda 4 leveraging movie-themed creative, push notifications, and custom menu templates.

REACHING OUT TO THE MILLENNIALS & GENZ
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Execution / Activation

REACHING OUT TO THE MILLENNIALS & GENZ

White Rivers Media leveraged WeTransfer's high-impact wallpaper takeover format and 1M+ daily active professional users to drive movie trailer views and ticket bookings among Millennials and Gen Z for Kung Fu Panda 4.

1 insight from this page
finding WeTransfer provides access to a niche audience of educated, professional users with high spending potential.
LEVERAGING MULTIPLE CTV SCREENS & OTT PLATFORMS
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Execution / Activation

LEVERAGING MULTIPLE CTV SCREENS & OTT PLATFORMS

The campaign activated movie fans programmatically across CTV and OTT platforms using custom themed frames and integrated QR codes to directly drive movie ticket bookings.

SAVING LIFES WITH KUNG FU PANDA
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Execution / Activation

SAVING LIFES WITH KUNG FU PANDA

By using opt-in reward video ads across gaming platforms to offer extra lives, the Kung Fu Panda 4 campaign achieved an 86% VTR among target audiences.

1 insight from this page
recommendation Use opt-in reward video ads in gaming to reach a receptive audience.
MAXIMIZE THE IMAPCT WITH CONTEXTUAL TARGETING
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Media Plan

MAXIMIZE THE IMAPCT WITH CONTEXTUAL TARGETING

Reach movie enthusiasts and animation fans through programmatic contextual targeting on top publisher websites alongside relevant entertainment and film news content.

REACHING AUDIENCE IN THEIR LANGUAGE
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Execution / Activation

REACHING AUDIENCE IN THEIR LANGUAGE

Promote Kung Fu Panda 4 across Tier 2 and Tier 3 Indian markets using regional reporters and vernacular video content on the Public app with integrated ticket booking banners.

1 insight from this page
finding 90% of consumers in Tier 2 and 3 Indian markets prefer content in vernacular languages.
QUIZ INTERSTITIAL ON PREMIUM SITES
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Execution / Activation

QUIZ INTERSTITIAL ON PREMIUM SITES

Drive engagement and movie awareness on premium publisher sites through full-screen interactive quizzes that reveal new characters and lead to trailer views.

1 insight from this page
recommendation Use full-screen interactive quiz interstitials on premium websites to engage audiences and introduce new characters.
Credentials / Case Study
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Credentials / Case Study

Credentials / Case Study

White Rivers Media presents a case study overview of their marketing campaign for Christopher Nolan's movie Oppenheimer in India, detailing the strategy to build buzz and achieve high box-office results.

FIRST OF IT'S KIND A CURSOR-BASED INTERACTIVE EXPERIENCE ON WETRANSFER
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Execution / Activation

FIRST OF IT'S KIND A CURSOR-BASED INTERACTIVE EXPERIENCE ON WETRANSFER

An interactive, cursor-based takeover on WeTransfer was developed for Oppenheimer to showcase trailer and behind-the-scenes content while driving direct ticket sales.

1 insight from this page
finding The WeTransfer takeover for Oppenheimer used a cursor-based interactive animation to showcase content and drive ticket sales.
EASY TICKET BOOKING WITH QR CODE
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Execution / Activation

EASY TICKET BOOKING WITH QR CODE

The campaign drove movie ticket bookings by using a customized L-shaped frame with a QR code on Connected TV platforms alongside targeted audience reach.

1 insight from this page
recommendation The campaign utilized a custom L-shaped frame on Connected TV to provide an engaging way for users to book tickets via QR code.
ENHANCE MOVIE TRAILER EXPERIENCE
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Execution / Activation

ENHANCE MOVIE TRAILER EXPERIENCE

Leverage an Inshorts 2-in-1 split-screen interstitial ad format combining video trailer and interactive creative to drive ticket bookings among premium English-speaking audiences.

2 insights from this page
finding Inshorts has a high penetration among premium English-speaking audiences, including industry experts and decision-makers.
recommendation The campaign used a 2-in-1 interstitial ad format on Inshorts to combine trailer viewing with a direct call-to-action for ticket booking.
INDULGE ZOMATO USERS WITH OPPENHEIMER EXPERIENCE
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Execution / Activation

INDULGE ZOMATO USERS WITH OPPENHEIMER EXPERIENCE

Promote Oppenheimer on Zomato by placing video and banner ads on high-attention post-order tracking screens to reach over 50M active users.

1 insight from this page
finding Zomato's post-order tracking screens provide high-attention inventory for video and banner ads.
REACHED HIGH-PROFILE INDIVIDUALS
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Execution / Activation

REACHED HIGH-PROFILE INDIVIDUALS

The campaign leveraged CNN's digital platform to effectively target and reach high-profile, affluent audiences through video promotion.

ENSURED EXPOSURE TO RIGHT AUDIENCE
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Media Plan

ENSURED EXPOSURE TO RIGHT AUDIENCE

Leveraging native ad placements and contextual targeting across entertainment and news sites connects Oppenheimer with engaged digital audiences seamlessly.

OUTDOOR ACTIVATION
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Divider / Transition

OUTDOOR ACTIVATION

This slide marks a transition into the outdoor activation ideas and plans in the deck.

ZEE STUDIOS
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Execution / Activation

ZEE STUDIOS

Zee Studios created a high-impact, building-sized hand-painted mural activation to generate visibility for the film Gadar 2.

NETFLIX (INDIA)
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Execution / Activation

NETFLIX (INDIA)

Netflix India executed an outdoor street art mural campaign under the hashtag #JourneyOfGangubai to build local engagement for the film.

Cover
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Cover

Cover

Title slide introducing the Capital Z report by WRM.

THE GEN Z LAB
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Credentials / Case Study

THE GEN Z LAB

White Rivers Media presents 'The Gen Z Lab' as India's first Gen Z-focused knowledge hub providing firsthand audience insights, research, and digital strategy execution.

1 insight from this page
insight Indian Gen Z are dominant in influence and decision-making, yet brands currently lack sufficient understanding of this cohort.
THE GEN Z LAB
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Credentials / Case Study

THE GEN Z LAB

White Rivers Media presents 'Scrolling With Feelings', a research report designed to help Indian marketers understand and connect with the emotional social media habits of Gen Z.

1 insight from this page
recommendation Marketers should utilize the 'Scrolling With Feelings' report to understand the emotional social media habits of Gen Z.
The WRM HQ
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Divider / Transition

The WRM HQ

Introduces the agency's modern physical headquarters and work environment.

Credentials / Case Study
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Credentials / Case Study

Credentials / Case Study

WRM highlights its 15,000 square-foot, 400-seat office space as an environment built to foster uninhibited creativity, employee comfort, and vibrant collaboration.

1 insight from this page
finding The WRM headquarters is a 15,000 square-foot, 400-seat facility designed to facilitate barrier-free creative work.
Social Media Strategy
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Cover

Social Media Strategy

This slide serves as the title page for Hyundai's social media strategy deck.

The Big Ask
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Context / Problem

The Big Ask

Hyundai Motor India requires a social media strategy focused on connecting with Indian youth to build brand affinity, loyalty, and cultural relevance.

Let's explore how our peers are handling their content...
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Divider / Transition

Let's explore how our peers are handling their content...

Introduces a section reviewing and benchmarking peer automotive brands' social media content strategies.

Building Engagement by Hacking into Cultural Codes
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Cultural Insight

Building Engagement by Hacking into Cultural Codes

Brands build engagement and trust with modern consumers by participating in authentic cultural spaces like music, pop culture, and dance.

1 insight from this page
insight New-age consumers prefer brands that understand their interests and use shared language to build trust.
Brands as Knowledge Hubs to Simplify Automotive Complexities
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Competitive Landscape

Brands as Knowledge Hubs to Simplify Automotive Complexities

Automotive brands can build consumer trust and satisfaction by serving as educational knowledge hubs that demystify complex vehicle features and EV technologies through simple, interactive digital content.

1 insight from this page
insight Consumers look to automotive brands as experts to simplify complex technologies and services.
Trailblazing Mobility and Sustainability Leadership Integrated Marketing Showcase
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Competitive Landscape

Trailblazing Mobility and Sustainability Leadership Integrated Marketing Showcase

Automotive brands build consumer affinity and purpose-driven relevance by leveraging industry expos and sustainability initiatives like EV charging infrastructure.

1 insight from this page
insight Modern consumers prefer brands that demonstrate social responsibility and sustainability.
Branded Content that Enhances Storytelling
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Strategy / Big Idea

Branded Content that Enhances Storytelling

Brands can fulfill consumers' desire for authentic content and combat micro-boredom by creating brand-values-led and experience-led content IPs that subtly showcase products.

1 insight from this page
insight Consumers use branded content to combat micro-boredom while seeking authentic, value-aligned narratives.
Amplifying Brand Trust Through Diverse Pool of Advocates
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Strategy / Big Idea

Amplifying Brand Trust Through Diverse Pool of Advocates

Automotive brands can build authenticity and trust with modern consumers by deploying a combination of influencer content, auto expert reviews, and cinematic customer testimonials.

1 insight from this page
insight Modern consumers prioritize authenticity and rely on brand advocates to translate brand promises into trustworthy narratives.
Where do we stand with our social media?
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Divider / Transition

Where do we stand with our social media?

Introduces an audit and assessment of Hyundai's current social media presence and performance.

Execution / Activation
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Execution / Activation

Execution / Activation

Hyundai builds brand affinity, trust, and cultural connection in India through multi-faceted engagement pillars spanning local art, brand collaborations, customer stories, and exclusive owner events.

Let's begin by understanding the evolving needs of modern automotive customers
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Divider / Transition

Let's begin by understanding the evolving needs of modern automotive customers

Introduces the section of the presentation dedicated to analyzing modern automotive customer needs.

They are shifting from cost-based choices to value-based choices…
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Audience Insight

They are shifting from cost-based choices to value-based choices…

Automotive consumers are shifting from cost-based decision-making to value-based purchasing driven by product quality, safety features, service convenience, and smart connectivity.

1 insight from this page
finding Automotive consumers are shifting from cost-based to value-based purchasing.
... cars are now becoming an experience rather than just a means of transport
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Audience Insight

... cars are now becoming an experience rather than just a means of transport

Consumers view cars as holistic experiences rather than mere transportation, prioritizing brand trust, comfort, personalization, and EV adoption.

1 insight from this page
insight Cars are increasingly viewed as holistic experiences rather than just transportation.
How do we connect with the young India?
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Divider / Transition

How do we connect with the young India?

The slide poses the fundamental strategic challenge of how Hyundai can establish relevance and connection with young consumers in India.

They are a melting pot of nuances
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Audience Insight

They are a melting pot of nuances

Young Indian consumers exhibit a complex mix of modern digital habits, hustle culture, and purpose-led consumption alongside deep-seated family values and national pride.

1 insight from this page
insight Young Indian consumers are defined by a mix of digital habits, hustle culture, and a desire for purpose-driven brands, while remaining rooted in family and national identity.
The Inferences
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Divider / Transition

The Inferences

Serves as a transition slide introducing the key inferences section of the deck.

What about a car appeals the Youth?
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Audience Insight

What about a car appeals the Youth?

Young car buyers are driven by strong design first impressions, fandom/social media presence, personal customization, seamless tech connectivity, and family brand legacy.

2 insights from this page
insight Young car buyers prioritize design, social media presence, personal expression, tech, and brand legacy.
finding 90% of the youth belong to a particular fandom.
Hyundai, cars for Young India to DRIVE
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Cover

Hyundai, cars for Young India to DRIVE

Hyundai positions its vehicles to appeal directly to the aspirations and driving needs of young Indian consumers.

DRIVE stands for...
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Strategy / Big Idea

DRIVE stands for...

Hyundai defines five content pillars under the DRIVE framework to guide its content strategy towards young consumers in India.

1 insight from this page
recommendation Hyundai should use the DRIVE framework (Design, Reliability, Innovation, Versatility, Eco-Friendly) as content pillars.
Communication Objectives
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Divider / Transition

Communication Objectives

Introduces the section of the deck dedicated to setting the communication objectives.

Strategy / Big Idea
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Strategy / Big Idea

Strategy / Big Idea

Hyundai aims to strengthen its connection with young Indian consumers by highlighting cutting-edge innovation alongside its long-standing legacy and alignment with national growth.

Route 1
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Divider / Transition

Route 1

Introduces the first creative direction for the campaign presentation.

Strategy / Big Idea
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Strategy / Big Idea

Strategy / Big Idea

Hyundai aims to shift its perception from an older generation's brand to a bold, innovative, and adventurous brand that resonates with youth.

1 insight from this page
recommendation Hyundai should position itself as a bold, innovative brand that resonates with the adventurous spirit of the youth.
The Idea: Break The Mold
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Strategy / Big Idea

The Idea: Break The Mold

Presents 'Break The Mold' as the core creative idea for the campaign.

Hyundai Breaks The Mold With:
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Strategy / Big Idea

Hyundai Breaks The Mold With:

Hyundai breaks traditional automotive conventions by anchoring its strategy around four key pillars: design, innovation, trust, and sustainability.

Defining ‘Break The Mold’
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Strategy / Big Idea

Defining ‘Break The Mold’

'Break the Mold' defines a strategic narrative centered on continuous progress, extending from high-level innovation to everyday personal wins.

Break The mold is not the positioning or tagline for Hyundai.
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Strategy / Big Idea

Break The mold is not the positioning or tagline for Hyundai.

'Break the mold' serves as Hyundai's strategic direction for social media content rather than a tagline, leveraging CGI and ASMR content.

2 insights from this page
idea The campaign idea is 'Break The Mold', a strategic direction for social media content.
idea The 'Break The Mold' campaign will utilize CGI and ASMR content on social media.
THE OLD THE NEW
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Creative Concept

THE OLD THE NEW

Hyundai demonstrates its brand transformation by contrasting traditional analog vehicle interiors with its modern digital cockpit design under the hashtag #BreakTheMold.

1 insight from this page
idea The campaign will use 'The Old vs The New' visual comparisons to highlight Hyundai's modernization.
THE OLD THE NEW
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Campaign Idea

THE OLD THE NEW

Hyundai presents its electric vehicles as a break from traditional fuel-powered cars using a split comparison and the hashtag #BreakTheMold.

THE OLD THE NEW
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Creative Concept

THE OLD THE NEW

Hyundai positions its modern connected-car technology against traditional car keys to demonstrate brand innovation with the hashtag #BreakTheMold.

Execution / Activation
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Execution / Activation

Execution / Activation

Hyundai uses a clever wordplay on standard side-mirror safety warnings to position the Exter as an exceptionally bold compact SUV.

1 insight from this page
idea The campaign will use the tagline 'Objects in the mirror are BOLDER than they appear' for the Hyundai Exter.
Creative Concept
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Creative Concept

Creative Concept

Hyundai uses a clever twist on the standard side-mirror safety warning to position its electric vehicle as intelligent and innovative.

Creative Concept
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Creative Concept

Creative Concept

Hyundai highlights the advanced safety features of the Creta N Line using a creative play on standard side-mirror safety warning text.

Creative Concept
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Creative Concept

Creative Concept

The campaign positions the Hyundai Exter as an economical choice that resolves the conflict between fuel costs and driving distance.

You'll always win.
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Creative Concept

You'll always win.

The creative showcases the Hyundai Creta's suspension capabilities, positioning the vehicle as resilient against severe road conditions like potholes.

Execution / Activation
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Execution / Activation

Execution / Activation

Demonstrates an experiential brand activation and sponsorship execution at a live event.

Divider / Transition
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Divider / Transition

Divider / Transition

A visual transition slide featuring an overhead aerial shot of a Hyundai vehicle driving on a bridge.

Route 2
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Divider / Transition

Route 2

Serves as a section transition introducing the second strategic or creative route for Hyundai.

The Creative Objective:
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Strategy / Big Idea

The Creative Objective:

The strategic goal is to leverage Hyundai's heritage in India—spanning from the Santro to the IONIQ 5—to present the brand as a trusted partner in the nation's cultural journey.

The Generations That Chose Hyundai
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Campaign Idea

The Generations That Chose Hyundai

The proposed campaign idea centers on celebrating the legacy of different generations of drivers who have chosen Hyundai.

Strategy / Big Idea
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Strategy / Big Idea

Strategy / Big Idea

Leveraging Hyundai's long heritage in India alongside its modern EV evolution appeals to youth pride and brand trust.

2 insights from this page
insight Hyundai's long-standing presence in India has created a multi-generational legacy that resonates with consumers who value trust and reliability.
implication Connecting Hyundai's evolution from the Santro to the IONIQ 5 allows the brand to appeal to the youth's sense of heritage and national pride.
Celebrating Hyundai's Values
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Campaign Idea

Celebrating Hyundai's Values

Hyundai outlines five key thematic pillars—historical milestones, family legacy, technological evolution, cultural integration, and future innovation—to structure a campaign celebrating its brand heritage and connection with Indian consumers.

The Execution
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Divider / Transition

The Execution

Serves as a section transition slide introducing the campaign's execution phase.

Suhana Khan x Ioniq
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Creative Concept

Suhana Khan x Ioniq

Leverage Shah Rukh Khan's historic endorsement of the Hyundai Santro by appointing his daughter Suhana Khan as the face of the Ioniq to showcase brand evolution and multi-generational trust.

1 insight from this page
idea Appoint Suhana Khan as the face of the IONIQ to mirror her father Shah Rukh Khan's historic 1998 launch of the Santro, symbolizing generational continuity.
TYING THIS WITH FATHER’S DAY
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Campaign Idea

TYING THIS WITH FATHER’S DAY

Aligning the campaign with Father's Day builds emotional resonance around brand loyalty being passed down from father to daughter.

1 insight from this page
recommendation Launch the campaign around Father's Day to emphasize the emotional bond of passing down brand loyalty.
Scenario 1: Nostalgic Reflection
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Creative Concept

Scenario 1: Nostalgic Reflection

This creative concept leverages Shah Rukh Khan and Suhana Khan to connect Hyundai's historical legacy with its modern electric future.

1 insight from this page
idea Create a film featuring Shah Rukh Khan and Suhana Khan reminiscing about the Santro launch to bridge the gap between Hyundai's past and its electric future.
Scenario 2: Driving Down Memory Lane
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Creative Concept

Scenario 2: Driving Down Memory Lane

Proposes a video campaign featuring Shah Rukh Khan and Suhana Khan to highlight Hyundai's heritage and evolution from classic models to modern electric vehicles.

1 insight from this page
recommendation Create a video campaign featuring SRK and Suhana Khan to demonstrate Hyundai's heritage and evolution.
Scenario 3: The Father's Day Surprise
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Creative Concept

Scenario 3: The Father's Day Surprise

This slide proposes a campaign narrative scenario where Suhana Khan surprises Shah Rukh Khan with a Father's Day party after driving the Hyundai IONIQ.

Content Buckets
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Divider / Transition

Content Buckets

This section divider introduces the core content buckets within the Hyundai campaign strategy.

Execution / Activation
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Execution / Activation

Execution / Activation

Defines a content framework that connects Hyundai's five core brand pillars to specific messaging topics and content pillars.

Voice and Tonality
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Creative Concept

Voice and Tonality

Hyundai's social media tone of voice aims to balance aspirational innovation with grounded accessibility to foster meaningful audience engagement and trust.

1 insight from this page
recommendation Adopt a social media tone that balances innovation with everyday relatability.
CGI for BAU
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Execution / Activation

CGI for BAU

Using CGI animations for business-as-usual social content provides flexible, high-quality visual representation of Hyundai vehicles free from physical production constraints.

1 insight from this page
recommendation Utilize CGI animations for business-as-usual content to showcase vehicles in diverse environments.
CGI for BAU
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Execution / Activation

CGI for BAU

Proposes using CGI rendering for business-as-usual (BAU) creative content production.

ASMR for BAU
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Execution / Activation

ASMR for BAU

Leveraging ASMR for always-on social media content allows Hyundai to showcase vehicle craftsmanship and tactile details through calming sensory experiences that build an emotional connection with viewers.

1 insight from this page
recommendation Produce ASMR-style content to highlight the tactile and sensory quality of Hyundai vehicles.
ASMR for BAU
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Execution / Activation

ASMR for BAU

Leverage viral social media formats like car ASMR videos as a business-as-usual content stream filmed directly at Hyundai showrooms.

INFLUENCERS
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Divider / Transition

INFLUENCERS

Introduces the influencer activation section of the Hyundai strategic presentation.

Objective
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Strategy / Big Idea

Objective

The campaign aims to increase brand awareness, recall, and loyalty across India by leveraging influencer partnerships for brand content and buzz.

Strategies
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Strategy / Big Idea

Strategies

Hyundai aims to build brand presence across India by leveraging specific tiers of influencers and communities to highlight innovation, luxury, and sustainability for key models like Ioniq and Creta.

Suggested Communities
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Divider / Transition

Suggested Communities

Introduces the section presenting recommended target communities for Hyundai.

BTS Band X Hyundai
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Execution / Activation

BTS Band X Hyundai

Partner with BTS and host Sakshma Srivastav for a Hyundai-presented content series and tour to showcase car USPs.

1 insight from this page
recommendation Partner with BTS and host Sakshma Srivastav for a branded content series and vehicle tour.
Activity 2- Carpool Karaoke
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Execution / Activation

Activity 2- Carpool Karaoke

Hyundai aims to create subtle brand integration by hosting an influencer-led Carpool Karaoke series in collaboration with popular digital media outlets.

1 insight from this page
recommendation Collaborate with digital media outlets to produce a Carpool Karaoke series featuring influencers.
SUGGESTED COMMUNITIES
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Execution / Activation

SUGGESTED COMMUNITIES

Proposes partnering with creator Kamiya Jani and Curly Tales to leverage their combined reach of over 1.68M Instagram followers and a 4.67% engagement rate.

1 insight from this page
recommendation Partner with Kamiya Jani and Curly Tales to leverage their audience reach and engagement.
Activity 3 - Youtube review videos
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Execution / Activation

Activity 3 - Youtube review videos

Partner with influencers to create YouTube car review videos based at Group Landmark's dealership to drive organic search visibility and brand advocacy.

1 insight from this page
recommendation Collaborate with influencers to create exclusive YouTube review videos at Group Landmark's dealership to improve search visibility.
MOTOR OCTANE
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Media Plan

MOTOR OCTANE

MotorOctane is presented as a premier Indian automotive YouTube media partner with over 4 million subscribers to influence car purchase decisions.

1 insight from this page
finding MotorOctane is a significant automotive media partner with over 4 million YouTube subscribers.
AUTOCAR INDIA
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Media Plan

AUTOCAR INDIA

Establishes Autocar India's YouTube channel as a key media partner by highlighting its subscriber base of over 2.3M followers.

1 insight from this page
finding Autocar India is a key media partner with over 2.3 million YouTube subscribers.
RAJNI CHAUDHARY
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Execution / Activation

RAJNI CHAUDHARY

Identifies automotive and travel content creator Rajni Chaudhary as a potential influencer partner for Hyundai campaigns based on her 1.49M YouTube subscribers.

1 insight from this page
finding Rajni Chaudhary is an automotive and travel creator with 1.49M YouTube subscribers.
Hyundai EXPLORERS
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Cover

Hyundai EXPLORERS

Presents the 'Hyundai EXPLORERS' campaign title alongside imagery of a Hyundai SUV positioned for outdoor adventure.

Competition Analysis
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Divider / Transition

Competition Analysis

Introduces the section of the presentation dedicated to competitive analysis.

Conquerors of impossible terrains
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Strategy / Big Idea

Conquerors of impossible terrains

Mahindra Adventure connects its brand purpose to pure 4x4 vehicles by building an active off-roading community through expeditions, club events, academies, and extreme terrain challenges.

Follow the pursuit of exploration
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Strategy / Big Idea

Follow the pursuit of exploration

Royal Enfield builds its brand platform around the pursuit of exploration, engaging riders through overlanding, off-roading, and lifestyle cultural anchors.

Expedition to Natures Finest
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Campaign Idea

Expedition to Natures Finest

Tata Motors leverages its SOUL community platform to position Harrier and Safari SUVs as adventure vehicles through curated driving expeditions for outdoor enthusiasts.

Passion for Classic
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Credentials / Case Study

Passion for Classic

MG leverages its century-long automotive heritage and active enthusiast car club community to reinforce brand value and connect traditional legacy with modern EV and SUV models.

Aligning with the brand image and people, Automotive brands largely try to own the spaces of...
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Competitive Landscape

Aligning with the brand image and people, Automotive brands largely try to own the spaces of...

Automotive brands commonly focus their positioning strategies on three distinct thematic territories: heritage, extreme off-roading, and overlanding/cruising.

1 insight from this page
finding Automotive brands typically position themselves within three thematic territories: heritage, extreme off-roading, and overlanding/cruising.
...through which they speak to three different customer cohorts
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Audience Insight

...through which they speak to three different customer cohorts

The audience is divided into three distinct automotive cohorts defined by their primary passions: craftsmanship and mechanics, off-road terrain conquering, and long-distance overland exploration.

Where do we stand?
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Divider / Transition

Where do we stand?

Serves as a section transition to evaluate the current market position or brand status.

Current Content:
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Execution / Activation

Current Content:

Hyundai Explorers' existing content strategy builds engagement through high-quality video production, breathtaking travel destinations, and collaborations with creators and explorers.

1 insight from this page
finding Hyundai Explorers' current content strategy relies on high-quality production, scenic locations, and creator collaborations.
What’s Missing?
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Context / Problem

What’s Missing?

Identifies five critical content gaps in the current strategy—including lack of video storytelling, interactive formats, behind-the-scenes authenticity, local cultural depth, and platform-native trending reels.

1 insight from this page
finding The current content strategy lacks emotional storytelling, interactive formats, behind-the-scenes authenticity, cultural depth, and trending social media formats.
The New Strategy
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Divider / Transition

The New Strategy

Introduces the new strategy section of the presentation.

Take an Influencer First Approach
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Strategy / Big Idea

Take an Influencer First Approach

An influencer-first approach for Hyundai Explorers creates engaging storytelling, leverages established audiences, and fosters interactive two-way communication across social platforms.

1 insight from this page
recommendation Adopt an influencer-first approach to improve storytelling, reach, and engagement through established communities and trending content formats.
The Narratives
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Strategy / Big Idea

The Narratives

Brands can engage audiences deeply by providing platforms for consumer storytelling, crafting immersive narrative experiences, and connecting diverse interest-based communities.

1 insight from this page
insight Brands can foster deeper connections with younger audiences by bridging communities centered around shared passions like food, art, dance, and music.
What will the Influencers do?
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Execution / Activation

What will the Influencers do?

Outlines nine key content types and engagement activities that influencers will produce to support the travel campaign.

Who are the Influencers?
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Divider / Transition

Who are the Influencers?

Introduces a strategic section raising the question of who key influencers are for the target audience.

The Categories
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Audience Insight

The Categories

Defines three content creator and audience categories for Hyundai—car enthusiasts, travellers, and travel aspirers—to tailor brand messaging.

1 insight from this page
recommendation Segment influencers into three categories—car enthusiasts, travellers, and travel aspirers—to tailor messaging around performance, community, and comfort.
Suggested Car Enthusiasts:
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Execution / Activation

Suggested Car Enthusiasts:

Proposes three automotive creators with distinct follower reaches and high engagement rates for campaign collaboration.

Suggested Car Enthusiasts:
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Execution / Activation

Suggested Car Enthusiasts:

Recommends three automotive influencers—Mehreen Gandhi, Ankit Sharma, and Faisal Khan—with their respective reach and engagement metrics for activation.

Suggested Travelers
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Execution / Activation

Suggested Travelers

Recommends three travel creators—Shenaz Treasury, Tanya Khanijow, and Richi Shah—with follower counts ranging from 1M to 1.3M and engagement rates up to 3.4% for campaign partnership.

Suggested Travelers
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Execution / Activation

Suggested Travelers

Proposes a set of three travel influencers with their follower counts and engagement metrics for activation.

Suggested Traveler Aspirees
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Execution / Activation

Suggested Traveler Aspirees

Proposes Ranveer Allahbadia, Sharan Hegde, and Nikhil Kamath as aspirational travel influencers for campaign activation based on their follower counts and engagement rates.

BTS as Explorers
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Execution / Activation

BTS as Explorers

Proposes a travel and local exploration content series starring BTS in Hyundai cars, hosted by influencer Sakshma Shrivastav.

1 insight from this page
idea Create a travel series featuring BTS engaging with local culture and food, presented by Hyundai and hosted by Sakshma Shrivastav.
Hyundai Explorer Pre-Event
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Execution / Activation

Hyundai Explorer Pre-Event

Presents the pre-event activation activity for the Hyundai Explorer drive experience.

Hyundai Explorer Post-Event
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Execution / Activation

Hyundai Explorer Post-Event

presents post-event activation content from the Hyundai Explorers campaign.

THANK YOU
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Thank You / Closing

THANK YOU

Concludes the presentation with a simple message of thanks over atmospheric nature imagery.

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