Trail

Awareness has expanded, but depth of understanding varies across consumers Conversations are moving beyond novelty to real world evaluation Early excitement is turning into informed consideration Today....

Adoption was driven by Curiosity, not Conviction Early adoption was fuelled by the desire to try something new. The format itself became the hook, drawing consumers in through novelty rather than a deeply evaluated need. Cushion quickly moved from niche to mainstream conversation. But as more consumers entered the category, the nature of engagement began to shift.

Research Outline Understanding the fungal skin infection landscape in India Decoding consumer mindsets Mapping peer conversations Learnings and opportunities