Sharpen your ideas
How it works
An observation is what people do. An insight is the hidden reason why they do it. Write as many ideas as you like below — each one is scored separately and sharpened against real slides from the archive.
Example — Observation: "Kids love buying vintage clothes." Insight: "They aren't buying old clothes; they're buying a unique identity."
Evidence: only the 3 slide(s) in the stack
Trail — every angle is cited to one of them.
Use the whole archive instead
Shared context
Used for every idea below, so you only write it once.