Insights
What the decks argued, one item at a time — every insight, finding, implication, recommendation and idea, each pointing back to the slide it came from.
474 items from all 19 decks. Every item quotes the slide it came from.
The #LiveMoreBankLess platform is defined by the promise that when a bank handles financial tasks in the background, the customer is freed from stress and effort.
“Only when your banking needs are taken care of by someone in the background, you are truly able to live more and bank less.”
DBS Pitch Deck with Creative Strategy_After Revisions · slide 75
Positioning the bank as an enabler that handles financial tasks so customers can focus on life goals.
“Positioning the bank as an enabler that seamlessly handles financial tasks so customers can focus on enjoying their life goals and experiences.”
DBS Pitch Deck with Creative Strategy_After Revisions · slide 76
A viral campaign featuring influencer Orry 'firing' his minions to find a 'Chief Do-It-All Officer' (DBS).
“He uploads an Instagram story and says, “Time to let go of my beloved minions, I need someone who can do it all for me so that I get to be a ‘liver’.””
DBS Pitch Deck with Creative Strategy_After Revisions · slide 87
Using a fake LinkedIn job post to generate speculation about a 'Chief Do-It-All Officer'.
“Orry takes to his LinkedIn and puts up a job posting as he’s looking out for a “CDO - Chief Do-It-All Officer””
DBS Pitch Deck with Creative Strategy_After Revisions · slide 88
The reveal that the DBS Card is the 'Chief Do-It-All Officer'.
“He sits comfortably sipping coffee and pulls out his DBS Card saying “DBS does it all—banking, payments, investments, so I can just #LiveMoreBankLess and be the ultimate liver.””
DBS Pitch Deck with Creative Strategy_After Revisions · slide 90
A DVC execution featuring influencer Orry that uses fast-paced cuts to show banking tasks being completed simultaneously with his daily activities.
“In typical fast paced motion style, we showcase that how Orry goes about his daily tasks and with every activity he does, we interject quick cuts of his banking needs being sorted simultaneously.”
DBS Pitch Deck with Creative Strategy_After Revisions · slide 92
A 30-day YouTube content series where 30 real people document their lives to show how DBS handles banking in the background.
“To find out, we’re launching “30 Days, 30 Ways To Live More” / A youtube series where we show how to go all-in on living life to the fullest, because you bank is doing it all in the background.”
DBS Pitch Deck with Creative Strategy_After Revisions · slide 95
Initiate a social media conversation where other brands create their own versions of the 'Live More, Bank Less' hashtag, followed by a final DBS post claiming their bank does it all.
“DBS will initiate a social media conversation by creating a fun post on Instagram where we say “From transactions to forex to investments—We Do It All. #LiveMoreBankLess””
DBS Pitch Deck with Creative Strategy_After Revisions · slide 102
A two-page interactive print ad using a die-cut window to show a customer passing their financial burdens to a DBS representative.
“What if banking was as easy as passing the burden on? This interactive 2 page print ad visually demonstrates how DBS seamlessly takes over financial tasks, allowing people to truly Live More, Bank Less.”
DBS Pitch Deck with Creative Strategy_After Revisions · slide 106
A print ad execution that highlights key terms in news headlines to demonstrate how everyday events tie back to the bank's services.
“We highlight all the words that matters from these headlines— Travel, Insurance, Home Loan — and place one simple message in the ad: "Every story points to us. That’s why we do it all. #LiveMoreBankLess””
DBS Pitch Deck with Creative Strategy_After Revisions · slide 107
A pop-up activation featuring a 'Do-It-All' squad that assists people with daily tasks to demonstrate how the bank makes life effortless.
“Introducing the DBS Do-It-All Squad Concierge a pop-up activation at high-footfall locations where a dedicated DBS team helps people complete everyday tasks in real-time, just like the bank does for them digitally.”
DBS Pitch Deck with Creative Strategy_After Revisions · slide 110
An IPL-themed social media campaign using vox-pops and debates to position DBS as the 'all-rounder' of banking.
“While DBS bank pitches in saying that while on field the cricketer might be the one doing it all but when it comes to banking, DBS is here to do it all so that you can live more and bank less.”
DBS Pitch Deck with Creative Strategy_After Revisions · slide 114
A social-first content series providing curated 3-part playbooks for long weekends to help customers enjoy their time off.
“Introducing ‘Your Long Weekend Ally for Living More’—a social-first content series where DBS does all the planning, so you just do the living.”
DBS Pitch Deck with Creative Strategy_After Revisions · slide 115
A collaborative DVC/Reel featuring characters from the TV show CID to illustrate DBS handling background banking tasks.
“In classic CID-style fahion we collaborate and make a fun DVC/Reel where we highlight how DBS does it all while everyone #LiveMoreBankLess.”
DBS Pitch Deck with Creative Strategy_After Revisions · slide 118
A podcast integration with Mashable India where influencers and audience members revisit nostalgic locations while DBS handles their banking needs.
“DBS collaborates with Mashable India for an experience where one lucky audience member and an influencer revisit their favorite spots, reliving stories, nostalgia, and laughter. While they immerse themselves in the experience, DBS ensures their banking needs are seamlessly taken care of”
DBS Pitch Deck with Creative Strategy_After Revisions · slide 120
Frooti's social media strategy should focus on creating entertaining content through compelling stories.
“The essence of our social media platforms will be to create content that truly entertains our audience through compelling and fun stories”
The campaign idea is 'Break The Mold', a strategic direction for social media content.
“Break The mold is not the positioning or tagline for Hyundai. It is a strategic direction that sets the tone for our content and the overall approach on social media.”
The 'Break The Mold' campaign will utilize CGI and ASMR content on social media.
“Break the mold not only signifies the brand values of Hyundai but also hints at a groundbreaking approach to content on social through CGI and ASMR.”
The campaign will use 'The Old vs The New' visual comparisons to highlight Hyundai's modernization.
“THE OLD THE NEW”
The campaign will use the tagline 'Objects in the mirror are BOLDER than they appear' for the Hyundai Exter.
“Objects in the mirror are BOLDER than they appear.”
Appoint Suhana Khan as the face of the IONIQ to mirror her father Shah Rukh Khan's historic 1998 launch of the Santro, symbolizing generational continuity.
“The idea leverages the iconic launch of the Santro in 1998 by Shah Rukh Khan (SRK) and transitions to the present where his daughter, Suhana Khan, becomes the face of the Ioniq”
Create a film featuring Shah Rukh Khan and Suhana Khan reminiscing about the Santro launch to bridge the gap between Hyundai's past and its electric future.
“SRK sits with Suhana, reminiscing about the day he launched the Santro in 1998. He talks about the excitement and significance of that moment. Suhana surprises SRK with the news that she will be the face of the Ioniq, continuing the legacy he started with the Santro.”
Create a travel series featuring BTS engaging with local culture and food, presented by Hyundai and hosted by Sakshma Shrivastav.
“We Invite BTS who show their journey as explorers.. Experiences like them engaging with locals, eating local food / The series will include a small tour in the cars, presented by Hyundai.”
Position Magic Moments as 'The Moment Catalyst' to own the micro-moments within social experiences.
“Magic Moments becomes the catalyst of marking every moment that embody friendship, spontaneity, shared energy and laughter.”
The brand's core philosophy should be about reframing the ordinary rather than offering an escape.
“We sell the feeling of rediscovering the ordinary. Magic is not an escape. Magic is seeing the everyday differently.”
Use the creative lens 'The Home for Money’s Many Lives' to turn money separation into a modern digital habit.
“Airtel Payments Bank shows up wherever Indians are already separating, protecting, and assigning meaning to their money, turning an old instinct into a modern, digital habit”
The 'Sangam Universe Film' is a cinematic story where different cultures and experiences converge into one shared moment.
“A cinematic story where different cultures and experiences converge into one shared moment.”
The 'Sangam Journey' is a digital episodic series featuring an Indian and an international creator traveling across India to explore food, culture, and landscapes.
“A digital episodic series where one Indian and one international creator meet as strangers and travel across India together.”
The 'Sangam Stamp Book' is a collectible passport concept where consumers unlock stamps by exploring places, visiting bars, or attending brand experiences.
“Consumers unlock stamps by exploring places, visiting select bars or attending Sangam experiences.”
Capture natural Himalayan sounds and transform them into a collaborative musical project.
“Capture the natural sounds of the Himalayas and transform them into music. Live recordings of rivers, wind and mountain rain become the foundation for a collaborative musical project where renowned artists create one signature Sangam track.”
A live musical performance concept called 'The Sangam Symphony' that reinterprets Himalayan soundscapes.
“Bring The Sounds of Sangam to life through a live musical performance. Renowned musicians reinterpret the Himalayan soundscapes through classical and contemporary instruments.”
Launch a branded Spotify chart featuring cross-cultural music to reflect modern Indian listening habits.
“Introduce The Sangam Sound Chart in collaboration with Spotify. A curated Top 50 chart featuring songs where musical worlds meet through multiple languages, blended instruments and cross-cultural influences.”
Create a personalized fragrance experience inspired by the aromatic notes of Sangam whisky.
“Through The Cologne Of Confluence, the aromas within Sangam are reimagined as a personalized fragrance experience.”
A creator-led content platform pairing influencers from different cultural spaces to produce unexpected content.
“The Sangam Sessions is a creator-led content IP where influencers from completely different cultural spaces are paired together to create something unexpected.”
A digital museum platform that showcases multidisciplinary art representing cultural convergence.
“A digital cultural museum that celebrates art created at the intersection of influences.”
A social media carousel campaign illustrating the brand's flavor profile through its ingredients.
“A visually striking carousel brings Sangam whisky’s layered flavor notes to life. Each slide features the Sangam bottle immersed in its key ingredients”
A split-screen visual campaign showing the contrast between a consumer's immediate environment and global landscapes.
“An engaging half-and-half treatment showcases how a sip of Sangam whisky can transport you to different worlds. One side shows an individual enjoying the whisky in a familiar setting, while the other transforms into landscapes”
A creative concept for a static advertisement featuring Sangam whisky in a refined dinner setting to evoke shared social moments.
“A refined static where Sangam whisky is at the center of a classy dinner setting. The image features an elegant table with the Sangam bottle placed alongside two to three filled glasses, hinting at a shared moment.”
An ASMR-style social media video concept showing the pouring of Sangam whisky with transitioning global landscape backgrounds to represent the brand's 'joining' of East and West.
“An ASMR-style reel captures the making of a Sangam drink, celebrating the joining that defines the whisky. As the drink is slowly poured and built in the glass with the Sangam bottle beside it, the background seamlessly transitions across iconic landscapes bringing the spirit of Sangam to life.”
A social media reel concept using a top-down shot of a whisky swirl that transitions into global landscapes to symbolize the blending of world influences.
“A short reel centers around the circular motion of a Sangam drink being stirred, symbolising how one glass brings together influences from around the world. Shot from a top angle, the swirling motion gradually transitions into iconic landscapes like Miyajima in Japan, Hawa Mahal in India and the green Scottish Highlands.”
Create custom digital assets and trading cards for popular games like Valorant featuring esports athletes.
“Create custom ownable digital assets that can be distributed by Streamers #ChargedCards Create unique trading cards for the popular games like Valorant with integration of esports athletes”
Co-create characters with game publishers for titles such as BGMI, Indus Royale, and Mobile Legends.
“Co-create characters with publishers for games like BGMI, Indus Royale, Mobile Legends”
The 'Sparklers' creator archetype is proposed to embody the brand spirit of Vitaminwater, focusing on energy, fun, and relatability.
“Their presence a shot of adrenaline for the spirit—uplifting and irresistibly fun, perfect for when you need a pick-me-up. Authentic and relatable, they create a sense of belonging where everyone is invited to join the party.”
Sangam is defined as a 'World Malt' for the progressive global Indian.
“A World Malt for the progressive global Indian. Culturally fluid Globally inspired Shaped by many worlds”
A cinematic brand film showing a protagonist moving through different cultural rooms to demonstrate the philosophy of convergence.
“A cinematic story where different cultures and experiences converge into one shared moment. THE SANGAM UNIVERSE FILM”
An episodic digital series following an Indian and an international creator traveling across India to explore culture and landscapes.
“A digital episodic series where one Indian and one international creator meet as strangers and travel across India together.”
A conversation-led video series exploring global whisky traditions.
“A conversation-led series where whisky makers, bartenders, and cultural voices share the traditions and rituals that shape whisky across the world.”
A large-scale mixology showcase featuring bartenders reinterpreting whisky traditions.
“A creator-led mixology series where bartenders from different cultures reinterpret whisky through their own ingredients, techniques, and traditions.”
A hidden menu of Sangam-based cocktails at select venues.
“A curated hidden menu at select restaurants featuring limited-time cocktails inspired by whisky traditions from around the world.”
A musical brand expression inspired by the natural sounds of the Himalayas.
“In June, Sangam captures these sounds and transforms them into a musical expression of the brand; celebrating the moments, rhythms and sensory experiences that bring the spirit of Sangam to life.”
A Spotify chart featuring cross-cultural musical collaborations.
“THE SANGAM SOUND CHART A Spotify Top 50 chart celebrating songs where musical worlds meet blending languages, instruments and cross-cultural influences.”