Brands · Passenger Four-Wheelers
Hyundai
Passenger Four-Wheelers
India
Audience: Gen Z
1 deck of ours
62 insights & ideas
Our work
What we learned
- findingWhite Rivers Media is an independent digital marketing agency with over 600 employees based in Mumbai and Delhi. Hyundai WRM Credentials Pitch Deck · slide 3
- findingWhite Rivers Media was the first Indian agency to win Campaign's Global Independent Digital Agency of the Year award. Hyundai WRM Credentials Pitch Deck · slide 4
- findingIndia ranks poorly on global water quality and gender equality metrics. Hyundai WRM Credentials Pitch Deck · slide 28
- implicationWhite Rivers Media asserts that their in-house production capabilities allow them to create content that effectively connects brands with consumers across various formats. Hyundai WRM Credentials Pitch Deck · slide 40
- implicationWhite Rivers Media asserts that their in-house production team enables the creation of storytelling content for TV and integrated platforms. Hyundai WRM Credentials Pitch Deck · slide 33
- findingSwiggy's map integration for the Fast X campaign generated significant buzz and positive interaction. Hyundai WRM Credentials Pitch Deck · slide 62
- findingWeTransfer provides access to a niche audience of educated, professional users with high spending potential. Hyundai WRM Credentials Pitch Deck · slide 69
- finding90% of consumers in Tier 2 and 3 Indian markets prefer content in vernacular languages. Hyundai WRM Credentials Pitch Deck · slide 73
- findingThe WeTransfer takeover for Oppenheimer used a cursor-based interactive animation to showcase content and drive ticket sales. Hyundai WRM Credentials Pitch Deck · slide 76
- findingInshorts has a high penetration among premium English-speaking audiences, including industry experts and decision-makers. Hyundai WRM Credentials Pitch Deck · slide 78
- findingZomato's post-order tracking screens provide high-attention inventory for video and banner ads. Hyundai WRM Credentials Pitch Deck · slide 79
- insightIndian Gen Z are dominant in influence and decision-making, yet brands currently lack sufficient understanding of this cohort. Hyundai WRM Credentials Pitch Deck · slide 86
What we've already told them
- recommendationThe agency advises using dynamic, match-contextual creative content to engage audiences during major sports events like the IPL. Hyundai WRM Credentials Pitch Deck · slide 11
- recommendationThe agency recommends using topical wordplay and puns related to player names and match events to drive engagement in sports marketing campaigns. Hyundai WRM Credentials Pitch Deck · slide 13
- recommendationWhite Rivers Media asserts its capability to execute influencer and content creator campaigns across diverse industry categories. Hyundai WRM Credentials Pitch Deck · slide 49
- recommendationUse face recognition technology to serve ads alongside content featuring specific recognizable personalities to increase relevance. Hyundai WRM Credentials Pitch Deck · slide 65
- recommendationLeverage food-related character traits for brand integrations on food delivery platforms to enhance movie awareness. Hyundai WRM Credentials Pitch Deck · slide 67
- recommendationUse opt-in reward video ads in gaming to reach a receptive audience. Hyundai WRM Credentials Pitch Deck · slide 71
- recommendationUse full-screen interactive quiz interstitials on premium websites to engage audiences and introduce new characters. Hyundai WRM Credentials Pitch Deck · slide 74
- recommendationThe campaign utilized a custom L-shaped frame on Connected TV to provide an engaging way for users to book tickets via QR code. Hyundai WRM Credentials Pitch Deck · slide 77
- recommendationThe campaign used a 2-in-1 interstitial ad format on Inshorts to combine trailer viewing with a direct call-to-action for ticket booking. Hyundai WRM Credentials Pitch Deck · slide 78
- recommendationMarketers should utilize the 'Scrolling With Feelings' report to understand the emotional social media habits of Gen Z. Hyundai WRM Credentials Pitch Deck · slide 87
- recommendationHyundai should use the DRIVE framework (Design, Reliability, Innovation, Versatility, Eco-Friendly) as content pillars. Hyundai WRM Credentials Pitch Deck · slide 108
- recommendationHyundai should position itself as a bold, innovative brand that resonates with the adventurous spirit of the youth. Hyundai WRM Credentials Pitch Deck · slide 112