Insights
What the decks argued, one item at a time — every insight, finding, implication, recommendation and idea, each pointing back to the slide it came from.
474 items from all 19 decks. Every item quotes the slide it came from.
Sangam should transition from a generic premium positioning to a distinct 'citizen of the world' identity.
“Build a sharper portrait of the “citizen of the world” - culturally curious, globally influenced, collectors of experiences”
Sangam should organize its brand narrative and lifestyle engagement around two specific content pillars: 'The Sangam Story' and 'The Sangam Lifestyle'.
“SO HOW DOES SANGAM BRING THIS CONFLUENCE OF WORLDS TO LIFE? THROUGH TWO DEFINING PILLARS THAT SHAPE THE BRAND & THE LIFESTYLE AROUND IT.”
Host a large-scale mixology showcase at Lord of the Drinks to demonstrate how bartenders reinterpret whisky.
“A large-scale mixology showcase at Lord of the Drinks (one of Asia’s largest bars), where top bartenders reinterpret global whisky traditions using Sangam.”
Create a secret menu of Sangam-based cocktails in select venues to drive discovery.
“A limited-time secret menu across select restaurants and bars featuring exclusive Sangam-based cocktails inspired by global whisky traditions.”
Develop a signature brand track by transforming natural Himalayan sounds into music.
“A unique musical collaboration that transforms the natural sounds of the Himalayas like rivers, wind and rain into a signature Sangam track.”
Launch a global call for entries on a microsite to invite emerging artists to contribute to the Sangam Museum.
“Alongside works by renowned creators, the platform opens a global call for entries, inviting emerging artists to submit their own interpretation of Sangam.”
Sangam should position itself as a meeting point of global cultures to create a distinct cultural universe.
“Sangam should become a meeting point of global influences - food, craft, music, travel meeting in one space.”