3 decks matching these filters
DigitalVision_IDFC
This deck presents a 2024 digital strategy for IDFC FIRST Bank focused on connecting with Indian Gen Z consumers. It explores youth subcultures, digital platforms, and evolving financial mindsets around borrowing, spending, and wealth creation.
Text scanned Vision complete - 29 of 29Gen Z Playbook_WRM X Abbys
This presentation outlines strategic insights and cultural codes for brands seeking to engage Indian Gen Z across social media platforms. It argues that brands must move beyond surface-level trends to deliver authentic, entertaining content that builds genuine social capital.
Text scanned Vision complete - 35 of 35