Insights
What the decks argued, one item at a time — every insight, finding, implication, recommendation and idea, each pointing back to the slide it came from.
474 items from all 19 decks. Every item quotes the slide it came from.
Magic Moments' social media presence is fragmented and lacks a clear role in consumers' daily lives.
“Magic Moments’ communication is largely driven by individual SKUs, resulting in a social presence that often highlights flavors and occasions We lack a clearly defined role on social in the everyday lives of consumers.”
Position Magic Moments as 'The Moment Catalyst' to own the micro-moments within social experiences.
“Magic Moments becomes the catalyst of marking every moment that embody friendship, spontaneity, shared energy and laughter.”