Insights
What the decks argued, one item at a time — every insight, finding, implication, recommendation and idea, each pointing back to the slide it came from.
474 items from all 19 decks. Every item quotes the slide it came from.
Bombay 99's product attributes, such as its 'powerful, punchy & intense' taste, are intended to symbolize an 'unapologetic' and 'bold' brand impact.
“Taste that is Powerful, Punchy & Intense / Impact Bold, Unapologetic (taste that makes a statement)”
Bombay 99 is positioned to bridge the gap between mainstream universal appeal and specialist mixer craft.
“The Brand takes the essence of mainstream appeal, but with a specialist allure, embodying a fusion of accessibility, legacy, elevation, with authenticity & a refined aesthetic.”
Bombay 99 should define its brand space around an 'effortlessly euphoric' drinking experience to guide future messaging.
“Therefore manifesting the brand canvas… Effortlessly Euphoric Drinking Experience”
The target audience for Bombay 99 consists of aspiring tastemakers who value social validation and elevated entertaining.
“Aspiring tastemakers in Social Circles / Effortlessly, elevating their entertaining experiences”