Vitamin Water

Our work

What we learned

• insightThe nature of influence has evolved from traditional celebrities to everyday individuals whose stories mirror daily life. Vitaminwater_Influencer Approach · slide 3 Save slide
• findingA significant majority of Indian consumers trust social media influencers and have made purchases based on their endorsements. Vitaminwater_Influencer Approach · slide 3 Save slide
• findingInfluencer marketing drives brand attitude and consumer behavior through the congruence of the consumer, the influencer, and the product. Vitaminwater_Influencer Approach · slide 4 Save slide
• implicationThere is an inverse relationship between influencer follower count and engagement, necessitating different partnership roles based on campaign goals. Vitaminwater_Influencer Approach · slide 9 Save slide

What we've already told them

• ideaThe 'Sparklers' creator archetype is proposed to embody the brand spirit of Vitaminwater, focusing on energy, fun, and relatability. Vitaminwater_Influencer Approach · slide 7 Save slide

New ideas in a Vitamin Water project are steered away from these automatically.