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Bombay 99_Deep Analysis

This deck analyzes consumer drinking culture and the competitive landscape of premium mixers to define the brand canvas for Bombay 99+ tonic water. It establishes a positioning strategy centered on simplifying and stylizing modern drinking experiences for urban consumers.

Bombay 99_V2_Summarised

This deck outlines consumer insights and competitive analysis within the Indian mixer landscape for Bombay 99. It presents a brand positioning strategy aimed at urban youth looking for premium, accessible drink experiences.

Candid Research

This deck proposes a digital social media strategy for Glenmark's Candid antifungal dusting powder in India. It evaluates evolving consumer mindsets around fungal skin care to outline a distinct brand positioning across key audience segments.

Frooti_Research (2)

This strategy deck defines the brand positioning and consumer engagement plan for Frooti in India. It analyzes audience personas and competitor messaging to position Frooti as an aspirational lifestyle choice for young consumers.

Magic Moments x WRM

Thums Up Charged_Gamified

This deck proposes a strategy for Thums Up Charged to engage with the rapidly growing e-gaming subculture in India. It analyzes key ecosystem players, gamer motivations, and competitor activations to introduce campaign thought starters.

Vitaminwater_Influencer Approach

This deck proposes an influencer outreach strategy and selection framework for Vitamin Water in India. It categorizes potential creator personas into distinct tiers to drive brand awareness, resonance, and engagement.

WRM X Sangam_Pitch